Master the art of attracting customers through search engines. Learn how to attract target audiences, launch and set up ad campaigns, and optimize websites.
Who is an SEO specialist?
This is a professional who optimizes websites to increase their visibility in search engines. His tasks include
An SEO specialist also works to improve the user experience and online reputation of a resource.
Master an in-demand profession from scratch! This will open up employment opportunities in agencies or freelance work. This knowledge will be the perfect foundation to start your new career!
Website owners
You will learn how to bring your site to the top of search engines, how to promote your business on the Internet and sell more than your competitors.
To marketers
You will learn how to analyze the online market and competitors, find new points of growth, study user behavior and effectiveness of advertising campaigns, as well as competently set up lead generation!
This is the most accessible and complete basic course on SEO. You no longer have to gather information by rote, search for tutorials or guess what really works.
Explaining SEO in a simple and engaging way.
Course team
Larisa Ostanina
Leonid Mamonov
Elizaveta Luzgina
Gleb Zaitsev
Digital-strategist | SEO-expert | Consultant
Performance-marketing expert | SEO-analyst
SEO Specialist | Content Strategist
Digital Marketer | Technical SEO Expert
Specialist in search engine optimization and content marketing. Over 8 years of experience in digital. Helps businesses increase search engine visibility and attract targeted traffic by focusing on long-term results.
More than 12 years in digital. Specializes in complex website promotion, combining SEO, contextual advertising and analytics. Develops real sales and profit growth.
Expert in creating and optimizing content for search engines. More than 7 years of experience. Helps businesses build content strategies that lead to higher positions and increased conversions.
Specialist with 9 years of experience in technical optimization of websites. Works on improving indexation, loading speed and site structure to ensure steady growth in search engine rankings.
Sergey Sarkesyan
Internet Marketing Expert | SEO Consultant
More than 10 years in digital. Helps businesses build promotional strategies that combine SEO, content marketing and analytics. Emphasizes on increasing sales and ROI.
You will learn
Learn how commercial and behavioral factors affect promotion
Understand what is important for users and how to take it into account to improve the position of the site.
Understand the basics of page and technical optimization, as well as the role of links
Learn how to improve the structure of the site, its technical parameters and work with external links.
Learn the collection of semantic kernel taking into account the specifics of your business
Learn how to select keywords that will attract the target audience.
Prepare the site for promotion: audit and analyze search demand
Learn to assess the current state of the site and determine what needs to be improved for successful promotion.
Learn the basics of the Internet: servers, hosting, DNS and IP
Familiarize yourself with the key concepts that underlie the functioning of websites.
Understand the principles of search engines Yandex and Google
Understand how search algorithms are organized and what affects the ranking of sites.
Course Program
Introduction
What is a Search Engine
Scanning. Indexing. Cache
Google search results
Exam 1
Search index
Checking url in search console
Sitemap
Exam 2
HTML document
<HEAD>
<BODY>
Exam 3
What are queries
Brainstorming
Google tips
Tools for collecting queries
Exam 4
Title
Description
Title Tags
Structured data
Site hierarchy
Image Optimization
Exam 5
Content Optimization
Trust and authority
Amount of information
Advertising on the site
References
Optimization for mobile devices
Exam 6
On-The-Page SEO
Off-The-Page SEO
New SEO factors table
Exam 7
Site Promotion
Outreach
Crowd-links
Eternal links
Rental links
Social Signals
Exam 8
Search Console
Google Analytics
Screaming frog seo spider
Similarweb
Ahrefs
Robots.txt
Hreflang
False 404
Exam 9
Afterword
Choose the right tariff
Ability to train employees in alignment with company goals with access to specialized materials and support.
✓ Groups of 5 to 10 people ✓ Training program - 8 modules ✓ All training materials ✓ Bonus Module: SEO Helpers ✓ Bonus Module: Common Mistakes ✓ Mentor Support ✓ Access for 12 months ✓ Participation in group chat ✓ Certificate
✓ Curriculum - 8 modules ✓ Training materials ✓ Practical assignments ✓ Bonus module: SEO Assistants ✓ Bonus Module: Common Mistakes ✓ Chat for students ✓ Mentor support ✓ Access for 12 months ✓ Сertificate
I liked the course! Each lesson is a concentrate of useful information: from the basics of search engines to complex aspects of technical optimization. Especially valuable are real case studies and examples of mistakes, which help to avoid typical problems. Training is organized logically, and even complex topics become clear thanks to detailed explanations and visual materials. Special thanks to the tutors, who sincerely try to support and help with all questions.
Karina
⭐ ⭐ ⭐ ⭐ ⭐
The best course for a start in SEO. Everything is simply and easily explained. No unnecessary information, only what really works. Thank you!
Kirill
⭐ ⭐ ⭐ ⭐ ⭐
Thank you so much for such a detailed course! As a newbie in SEO it was important for me to get not only theory, but also practical skills. The course gave everything: from collecting semantic kernel to analyzing behavioral factors. I would like to emphasize the block on tools - now I know what services to use for effective promotion. The training was easy, thanks to the clear structure and support of the tutors.
Mikhail
⭐ ⭐ ⭐ ⭐ ⭐
Great course! A lot of practice, minimum of water. Everything is clear and to the point. Helped to understand SEO from scratch.
Ivan
⭐ ⭐ ⭐ ⭐ ⭐
This is exactly what you need for a deep dive into SEO!I especially liked that each block ends with practical assignments - it helps to put the knowledge into practice right away.Plus the mentors are always on call, answering questions and giving feedback.I now feel confident in promoting websites and understand how to get results. Highly recommended!
Zakhar
⭐ ⭐ ⭐ ⭐ ⭐
Very structured and clear.Lots of examples and useful tools.Ideal for beginners who want to get into the topic quickly. Thank you!
Take the chance to start a career in IT!
Many SEO specialists successfully build their careers in IT companies. After completing the course you will have the opportunity to get a job in an accredited IT company and enjoy all its benefits.
Frequently Asked Questions
This course is designed for beginners and is ideal for those who are starting to learn SEO from scratch. Basic computer and internet skills are enough - you will learn everything else in the process!
Yes, the course will be useful for experienced professionals as well. You will be able to update your knowledge, learn modern tools, deepen your practical skills and learn about new trends, including the use of neural networks in SEO.
Yes, after the training you will have all the necessary skills to work with SEO: from promoting websites and analyzing competitors to conducting SEO audits. You will be able to both manage projects on your own and competently supervise the work of other specialists, understanding each stage - from design to strategy selection.
On average, the course requires about 6 hours per week, including watching lectures and doing homework.
Yes, the course is designed to fit around your busy schedule.All lectures are recorded and assignments can be completed at your convenience. This makes it easy to combine the course with work or study.
It all depends on your pace of learning and practicing. Many students start taking their first projects during the course or immediately after its completion. The main thing is to actively apply the knowledge gained!
We will refund your money in full if the course is not suitable. For the first three lessons we will refund you the full amount, and starting from the fourth, we will calculate the refund amount or help you choose another course.